Thursday, May 11, 2006

Siapa Baca Chicklit PTS?

Sejak 2005, melalui anak syarikatnya PTS ONE Sdn. Bhd., Kumpulan PTS mengambil langkah cuba membuka pasaran bagi produk novel chicklit yang ditulis oleh pengarang-pengarang muda seperti Aliff Firdaus, Ahmad Zafran, Ida Rizyani, Haslisa Ramli, Ashadi Zain, Ida Munira, Hanifah Trukey, Farihah Iskandar dan lain-lain. Karya-karya mereka terbit di bawah siri “Teens”. Mereka adalah penulis muda-muda belaka.

Ciri utama perbezaan novel chicklit dengan novel remaja konvensional adalah pada cerita-cerita isi kandungannya. Cerita-cerita chicklit berkisar pada isu-isu dunia remaja, ditulis menggunakan gaya bahasa Melayu Tinggi tetapi bernada santai.

Sebagai produk konsumer, chicklit memang ditargetkan kepada remaja perempuan dalam lingkungan umur 12 tahun ke atas. Siapakah yang membeli dan membaca chicklit PTS?

Data jualan kita mendapati chicklit PTS menerima sambutan hangat dari kalangan remaja kelas menengah Melayu di bandar-bandar besar. Anak-anak keluarga Melayu yang berbahasa Inggeris di rumah pun menerima baik chicklit PTS!

Jualan chicklit PTS paling aktif di Lembah Kelang dan Johor Bharu, diikuti oleh Pulau Pinang, Ipoh dan Melaka. Di luar bandar-bandar utama itu, chicklit belum menerima sambutan rancak. Untuk tahu lebih banyak tentang senarai judul-judul chicklit PTS, klik

3 Komen :

At 8:25 PM, Anonymous Anonymous Berkata ...


maaf ye, saya baru nak belajar, apa maksud "chicklit" ... saya ingatkan "checklist", silap rupanya ...satu lagi, bila saya buka laman, saya tak jumpa pula "chicklit" tu, tolong beri saya panduan...TERIMA KASIH.

At 9:17 PM, Blogger Puan Ainon Mohd. Berkata ...

Sdr Novelman, istilah chicklit ini baru dicipta. Ia adalah buku2 cerita ringan tentang kehidupan alam remaja dalam dunia moden hari ini. Novel2 remaja PTS ONE dalam siri TEEN adalah contoh chicklit ala-Malaysia.

At 3:37 PM, Anonymous Anonymous Berkata ...

Berdasarkan maklumat yang saya ketahui, ia sebenarnya adalah merujuk kepada karya 'written by women for women'

Berikut ialah pengertian chicklit daripada beberapa sumber:-

a. "Chick lit" is a term used to denote a genre of popular fiction written for and marketed to young women, especially single, working women in their twenties. The genre's creation was spurred on, if not exactly created, in the mid-1990s with the appearance of Helen Fielding's Bridget Jones's Diary and similar works; it continued to sell well in the 2000s, with chick-lit titles topping bestseller lists and the creation of imprints devoted entirely to chick-lit.

Chick-lit features hip, stylish female protagonists, usually in their twenties or early thirties, in urban settings, and follows their love lives and struggles in business (often the publishing or advertising industries). The books usually feature an irreverent tone and frank sexual themes. The genre spawned Candace Bushnell's Sex and the City and its accompanying television series. Breakout variations on the genre have developed to appeal to specific audiences, such as the novels of Emmy-winning author Lori Bryant-Woolridge, known for her Chick-lit novels (Read Between the Lies, Hitts and Mrs., Mourning Glo) written specifically with women of color in mind.

Aside from its obvious source ("chick" is an American slang term for young woman and "lit" is short for "literature"), the term "chick-lit" includes a reference to Chiclets brand chewing gum.

However, the genre has also been claimed as a type of post-feminist fiction which covers the breadth of the female experience which deals unconventionally with traditional romantic themes of love, courtship and gender.

The male equivalent, spearheaded by authors such as Ben Elton, Mike Gayle, and Nick Hornby, has sometimes been referred to as lad lit or dick lit.

One of the first uses of the term was in the title of the 1995 anthology Chick Lit: Postfeminist Fiction, edited by Cris Mazza and Jeffrey DeShell. The work in this anthology was not chick lit as we know it today, and the term was used ironically. However James Wolcott's 1996 article in The New Yorker "Hear Me Purr" co-opted "chick lit" to define the trend of "girlishness" evident in the writing of female newspaper columnists at that time. This is significant, as major chick lit works such as Helen Fielding's Bridget Jones's Diary and Candace Bushnall's Sex and the City originated in such columns. With the success of Bridget Jones and Sex and the City in book form, the chick lit boom began. The Girls Guide to Fishing and Hunting by Melissa Bank is regarded as one of the first chick lit works to originate as a novel, though the term "chick lit" was in common use at the time of its publication (1999). The term "chick lit" was in general use by 2000/2001.

b. The question has come up many times: What is chick lit?

The answer to that is not as simple as you might think. There is much speculation that chick lit is nothing more than "trash", "fluffy, mind-numbing garbage", "formulaic vapid prose", and more. I've heard it all, and then some. The problem I have with probably 99% of the people who say those things is that they haven't extensively read into the genre. So why are they labeling something they have little idea about?

Who knows?

Let me proceed to tell you what chick lit really is. First, I will establish my credentials to you: I have read at least 80% of the chick lit genre, so I feel well-equipped to answer such a question. I have read the good, I have read the bad, I have read a bit of it all. I have also read quite extensively into the British chick lit genre.

That said, chick lit is a genre comprised of books that are mainly written by women for women. The books range from having main characters in their early 20's to their late 60's. There is usually a personal, light, and humorous tone to the books. Sometimes they are written in first-person narrative; other time they are written from multiple viewpoints. The plots usually consist of women experiencing usual life issues, such as love, marriage, dating, relationships, friendships, roommates, corporate environments, weight issues, addiction, and much more.

So how does that differ from regular women's fiction, you might be wondering? Well, it's all in the tone. Chick lit is told in a more confiding, personal tone. It's like having a best friend tell you about her life. Or watching various characters go through things that you have gone through yourself, or witnessed others going through. Humor is a strong point in chick lit, too. Nearly every chick lit book I have read has had some type of humor in it. THAT is what really separates chick lit from regular women's fiction.

Chick lit is also a truly fascinating character study. That is one major factor that keeps me so interested in the genre. A chick lit author takes a character and puts them through a series of mostly realistic ordeals - many that many women can relate to. The end result is usually very interesting, detailed, fun-to-read and satisfying.

Another thing about chick lit is that regardless of the type of fictionalized story you are looking for - you can usually find it. Want to read about a young woman going to school in another country? There is at least one chick lit book about that. Are you interested in exploring pregnancy, childbirth, and related issues in a variety of different scenarios? Try a chick lit novel. Want to read about a woman who wants to lose weight, right a wrong in her life, make new friends, find a new place to live, get ahead in her career, figure out how to fix problems in her life by opening her heart, or get over an ex-boyfriend/husband who has really messed up her life? Try a chick lit book! These books range in topics all the way from dating and relationships to grieving over lost family members, cancer and miscarriages. And everything in between you can imagine. There are even chick lit books that explore religion and the paranormal.

So, why do rumors keep floating around that chick lit is "trash" or "vapid garbage"? First of all, there are certainly some chick lit novels that could be described that way. Not every chick lit book is great! Just like in any genre, you have your good, your so-so, and your bad. However, it's mostly the earlier novels that are excessively light, airy and frilly. As chick lit has evolved, the standard has gone up. Now you can find chick lit that is anywhere from light, frilly and glamourous to deep and meaningful. Sub-genres have also begun to spring up, such as "Mommy lit", "Mystery Lit", "Lad Lit", "Marriage Lit", and "Christian Chick Lit". And many others.

One important thing to note is that American chick lit is different in some ways than UK chick lit. I've ordered several novels from, and while I loved some of them, there were others I couldn't really get into. UK chick lit tends to be a bit lighter and somewhat frivolous at times. However, some of the novels are really funny - the British have a great sense of humor. And they did start the chick lit genre. We (Americans) have just let it evolve into different varieties.

Let me speak for a moment on the marketing and publishing side of chick lit. Marketing departments at chick lit publishing companies often package chick lit as a lot lighter and more daring than it really is. Why? I'm not sure exactly, except that it must draw more readers in that way. However, I'm imploring you now: don't be fooled. Some of the covers with embarrassing titles and pictures of legs or shoes or shopping bags are truly masking meaningful, touching, hilarious at times and wonderful chick lit stories.

There is another reason people keep calling chick lit "fluffy books about marriage-obsessed women with a penchant for shoes." A lot of hard-cover chick lit is based on women with glamourous careers and in the fashion and magazine industry. For some reason, some of the lightest, frilliest chick lit is published in hardcover, therefore bringing it to more reading audiences. Why? I'm not sure, to be honest. And some of the best, deepest, most well-written chick lit is hidden behind brightly colored covers with alluring titles. Or published under chick lit imprints that release 2 or more books per month.

However, that still doesn't give the media the right to attack chick lit! It's not the authors' fault that their books are marketed the way they are. Isn't it the media's responsibility to get their facts straight, and to thoroughly research something before making claims? If you can label an entire genre of books, shouldn't you read more than a few of them and seriously be able to back up your claims with proof? Um, yes.

But they don't! Ridiculous comments and insults are continued to be hurled at and about the chick lit genre. But whose fault is it really? The media and journalists, who enjoy trashing something to make themselves sound more educated? Or is it the publishers, because they continually market the books to be much more gossipy and glamourous then they really are? Or is it the people who just enjoy putting something down that they know little about? I'll leave that up to you, the reader, to decide who - if anyone - is to blame. I for one am tired of the ridiculous media and journalists putting down chick lit when they haven't read more than a few of the books. What reason, other than trying (and failing) to make themselves look intelligent, do they have to put something down they truly don't read?

Another aspect of chick lit bashing that I have had the misfortune of witnessing is mostly in regards to reviewers, reporters, and columnists. Often you will see a flashy headline to a review or article that belittles chick lit in some way. The writer of such an article enjoys putting an entire genre down just to make the book/author/subject they are writing about sound better. Now what I don't understand is, if the book/author/subject they are writing about is so good, why must they put something else down? Is putting down an entire genre, as well as hundreds of talented writers, supposed to convince someone that they should buy/read something else? Do they not have anything better to say about their book/author/subject? Apparently not!

I challenge you - read some trade-sized paperback chick lit before making any assumptions.

On a final note, don't mistake mass-market sized romance novels for chick lit. (Although many trade-sized paperbacks are being published in mass-market format now.) Do some research before making your claim. And please, don't go watch Bridget Jones's Diary 2 in the theater and claim to hate chick lit. I hated most things about that movie, but still love chick lit.


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