Wednesday, August 31, 2005

Perkataan yang Tidak Digemari Pembaca

Sesetengah perkataan, apabila digunakan, ia menyebabkan penulis mempunyai daya persuasi tinggi. Dengan menggunakan perkataan-perkataan itu, saudara mencipta gaya bahasa persuasif.

Gaya bahasa persuasif menyebabkan buku saudara digemari pembaca, dan dengan demikian jualan buku saudara meningkat.

Di hujung ufuk yang satu lagi, sesetengah perkataan menyebabkan pembaca membenci penulis. Apabila saudara menulis, ataupun bercakap, jangan gunakan perkataan-perkataan ini dalam buku saudara:

hendaklah

haruslah

kenalah

wajiblah

mestilah

patutlah

Perkataan-perkataan itu disebut dengan istilah 'exhortative words' dalam bahasa Inggeris atau 'perkataan menyeru-nyeru' dalam bahasa Melayu.

Walaupun aktiviti mendorong orang melibatkan perbuatan 'menyeru' dan 'mengajak' tetapi jangan gunakan bahasa menyeru. Perkataan-perkataan di atas menyembunyikan kenyataan 'tuduhan' di sebalik penggunaannya.

Apabila penulis menulis ayat “Ibu bapa hendaklah mengawasi siapa kawan anak-anak.” di sebalik ayat itu tersembunyi tuduhan bahawa 'ibu bapa tidak mengawasi kawan anak-anak' mereka.



6 Komen :

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